Nano*spread
Case studies

Built for these
*brands.

Representative results by category. Every campaign runs on the Nanospread monthly pipeline.

Beauty
Skincare, SPF, makeup, lip & anti-aging plays
Food & Beverage
Coffee, tea, snacks, sauces & functional drinks
Consumer Goods
Home, kitchen, wellness tech, baby & lifestyle
Fashion
Streetwear, jewelry, activewear, footwear & accessories
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Beauty / SkincareGrowth · $1,200/mo

A glass-skin essence brand cracked the US Beauty community in 90 days

A Seoul-based skincare label with zero US distribution presence used Nanospread to seed their hero hydrating essence to sub-10K American beauty influencers — by week six, organic 'shelfie' posts were appearing without follow-up.

Challenge

No US PR agency, no English-speaking influencer list, and a hero SKU that needed routine-style demonstration rather than a single swatch shot.

Outcome

62 confirmed collaborations, 41 long-form Reels, and 18 TikToks shipped within the first quarter — entirely organic.

Playbook
  1. 01Keyword pair: 'k-beauty routine' + 'glass skin' to filter for influencers who already post layered routines.
  2. 02Competitor follower analysis on 3 established Beauty brands to surface lookalike micro-audiences.
  3. 03Outreach copy translated to mention 7-step routine fit and offered the full hero + toner duo.

Layered Beauty + English skincare keywords concentrated sourcing on a buyer-ready niche.

Monthly outreach
1,000
Reply rate
12.4%
Collabs landed
62
Beauty / SunblockPro · $1,500/mo

A Korean SPF brand owned 'no white cast' search territory ahead of summer

A chemical-SPF brand needed to dispel the 'Asian sunscreen = pilling' myth in the US before their Memorial Day Amazon push. We ran a 10-week sprint targeting outdoor and POC skincare influencers.

Challenge

US sunscreen influencers are oversubscribed every spring. The brand needed to land before April or lose the seasonal window.

Outcome

By week 8, 'no white cast' content was driving Amazon search lift; the brand sold through their Q2 inventory two weeks early.

Playbook
  1. 01Three discovery modes in parallel: 'invisible sunscreen', 'POC sunscreen', and competitor follower mining on two trending SPF brands.
  2. 02Outreach prioritized influencers who had previously posted swatches on medium-to-deep skin tones.
  3. 03Sample kit included the SPF + a tinted variant so influencers could choose their content angle.

Sunscreen influencers move fast in spring — we front-loaded outreach in February to beat the rush.

Monthly outreach
1,500
Reply rate
11.8%
Collabs landed
79
Beauty / MakeupGrowth · $1,200/mo

A Korean cushion foundation brand cracked the 40+ shade conversation

A cushion brand with a newly expanded 24-shade range used Nanospread to put samples in the hands of US influencers across every undertone — the goal was authentic shade-match content, not influencer endorsements.

Challenge

Korean cushions historically launched with 4–6 light shades. The brand needed to visibly reset that perception in the US market.

Outcome

Shade-match diversity in UGC jumped from 3 represented tones to 19 across the first two campaign months.

Playbook
  1. 01Keyword strategy split by undertone: 'cool undertone cushion', 'deep skin foundation', 'olive undertone base'.
  2. 02Outreach included an in-form shade picker so influencers self-selected the right cushion before shipping.
  3. 03Follow-up sequence asked for a 7-day wear test instead of a single first-impression video.

The in-form shade picker eliminated 90% of mis-shipments and protected the unboxing moment.

Monthly outreach
1,000
Reply rate
10.6%
Collabs landed
54
Beauty / Acne CarePro · $1,500/mo

A pimple-patch brand activated Gen-Z influencers across two coasts

A hydrocolloid patch brand wanted Gen-Z bedside-table placement, not glossy beauty editorials. Sub-10K college-age influencers were the only fit.

Challenge

The product is cheap, fast-moving, and saturated with US competitors — the brand had to win on personality, not price.

Outcome

Their TikTok mention volume doubled month-over-month for three consecutive months; Amazon reviews jumped from 412 to 1,180.

Playbook
  1. 01Hashtag mining on #pimplepatch, #skinpositivity, and #collegeskincare to find truly small influencers.
  2. 02Outreach offered a 30-patch variety pack instead of a single SKU to encourage week-long content.
  3. 03Two keyword slots split between 'acne patch' and 'sensitive skin' to cover both pain points.

Small-pack samples = more content per shipment. Worth the slightly higher per-unit cost.

Monthly outreach
1,500
Reply rate
15.1%
Collabs landed
91
Beauty / Sheet MasksStarter · $700/mo

A premium sheet mask brand seeded a 'Sunday self-care' ritual on a starter budget

An indie Beauty brand with limited inventory used Starter to test the US waters — 500 outreach emails per month, one tightly focused keyword, premium influencers only.

Challenge

Inventory was capped at 40 PR shipments per month. The brand needed influencers who would actually post, not collect free product.

Outcome

34 confirmed collaborations from 500 emails, 31 posts shipped, zero ghosting — a near-perfect conversion for a starter plan.

Playbook
  1. 01Single keyword: 'sheet mask routine' — narrow but extremely on-intent.
  2. 02Manual influencer scoring layered on top of automated discovery to enforce a 5%+ engagement floor.
  3. 03Outreach asked influencers to commit to a 'Sunday reset' post format before shipment was approved.

Smaller plans force discipline — one keyword done well beats three diluted ones.

Monthly outreach
500
Reply rate
14.2%
Posts shipped
31
Beauty / Lip CareGrowth · $1,200/mo

A Korean lip tint brand rode the 'jelly lip' trend with under-10K influencers

A glossy lip tint launching three new shades timed their Nanospread campaign with the rising 'jelly lip' aesthetic on TikTok — sub-10K influencers carried the entire trend wave.

Challenge

Trend windows close fast. The brand had a 6-week window before larger brands would saturate the same look.

Outcome

48 influencers posted within the 6-week window; the #jellylip hashtag carried 11M cumulative views during the campaign.

Playbook
  1. 01Daily outreach cap pushed to 50/day from week two to maximize speed.
  2. 02Keyword combo: 'jelly lip' + 'glossy tint' to lock onto the trend-specific subculture.
  3. 03All three shades shipped together so influencers could film a single 'shade comparison' video.

When a trend is alive, raise the daily cap and ship multi-shade kits to maximize content per influencer.

Monthly outreach
1,000
Reply rate
13.0%
Collabs landed
48
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* Figures reflect representative monthly performance per category. Actual results vary.

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